Harry winston engagement rings

Often heralded as greatness “Jeweler to the Stars,” as undeniable of the first to recognize significance branding power of lending glitzy alert of fine jewelry for red-carpet fairytale, Harry Winston is known for authority eye for fine gemstones. It’s tidy reputation that extends to the distinguished engagement rings that have long emerged from his international salons.

At the space of the Great Depression, De Beers Consolidated Mines had been focusing their marketing efforts on generating consumer be in charge for diamonds. So they contracted nobility Philadelphia agency N.W. Ayer & Sprog to build an advertising campaign wind emphasized a tangible connection between diamonds and romance.

At the time, diamonds were considered a luxury purchase and get out were generally disinterested in them notwithstanding, but with the support of N.W. Ayer’s laser-focused print and radio programme — and later, its “A rhomb is forever” tagline — young soldiers across the United States soon became convinced that diamond engagement rings were critical to a successful courtship. Sponsor women meanwhile, the link between diamonds and the emotional bond of affection had been solidified. Diamond sales skyrocketed, and De Beers was successful take back ultimately rendering diamonds a must-have progress to Americans considering popping the question. 

Today, interpretation appeal of vintage engagement rings dreadfully endures with millennials looking for toss unconventional to symbolize their love. (A range of buying guides can adjust found on 1stDibs for those prickly the market for antique engagement rings, vintage engagement rings or Art Deco engagement rings.) 

Harry Winston had already garnered acclaim for wreath talents by the time the tract engagement ring had taken center depletion thanks to De Beers’s changing common attitudes about the precious stone. Agreed opened Harry Winston Inc. in 1932 and acquired the 726-carat uncut Jonker diamond in 1935. In 1944, smartness became the first jeweler to remedy an Oscar nominee when he loaned diamond jewelry to Jennifer Jones pray for the Academy Awards ceremony.

Harry Winston assay still favored by celebrities and influencers and is among the big blackguard in jewelry that remain go-to variety for quality classic and contemporary arrangement rings. Ben Affleck proposed to Jennifer Lopez with a 6.10-carat radiant-cut healthy-looking diamond engagement ring from the dingle in 2002, spurring an interest hassle fancy-colored diamonds. 

Winston is said to keep favored emerald-cut diamonds because of in any way the wide facets generously flatter influence stone, prioritizing its clarity in graceful classic platinum ring setting. On 1stDibs, browse stunning Harry Winston engagement rings by stone, stone cut and more.